Perhaps most of you have heard, but I am so excited to announce the much-anticipated inclusion of the heterosexual community into the IGC family! This is something I've been asked about over the years - why don't I include straight people? My answer was always the same "Straight people have enough services - they don't need anymore." Looking back, I see that answer was pretty lame.
What if Dave Thomas, the founder of Wendy's had said "No one is going to come here when there's MacDonalds!"
What if Steve Wozniak, the builder of the first Apple computer, had thought "Why would anyone need more than one computer manufacturer?"
What if Starbuck's only served one type of coffee drink?? Oh, the horror!
There is always room for competition. There is not a finite amount of success that's available - it's unlimited. And do not think that using those mega-corporations as examples was a joke. We do good work here at IGC, I believe in this company, and I plan on growing it into a multi-national, multi-billion dollar enterprise. We are going to be a force to be reckoned with in the dating industry, and it starts happening in 2010!
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Not to sound elitist or appear to be non-inclusive but there are a plethora of online dating sites geared just for the straight community, eHarmony.com being among one of the premiere. It was my belief that In Good Company was founded with the premise of being a site focused on being a viable outlet for professional gays and lesbians to be able to connect with one another. There are multitudes of "hook-up" sites crowding the internet but very few that are of the caliber of In Good Company targeting professional gays and lesbians.
I agree with you - there are a lot of sites (and matchmaking services, for that matter) that are geared solely for the straight community. A few posts back I talked about how eHarmony had to be sued in order to be inclusive (hence, "Compatible Partners") and it just hit me the other day - why can't we be inclusive, too? (without the lawsuits ;)
I believe this will allow us to grow and serve EVERYONE who comes to us - regardless of their sexual orientation.
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