Ok, ok - so I'm trying to hop on the Twitter bandwagon. I know - I'm way behind in utilizing this (I'm being told "useful") tool in promoting my business. So I'm trying. Trying to think of something useful and insightful to post. I feel like I have all these good ideas but when I go to twitter them (tweet them? twit them? I'm so behind on the lingo, too) I forget. Or they don't sound very profound. Or useful.
Everyone I'm following - Katie Couric, Martha Stewart, Exec Tweets - even Samantha Ronson - seem to have funny, witty, or intelligent posts. My latest? "Must must must create multiple revenue streams!" Well, duh!
Speaking of, IGC is starting to hold workshops on Dating. Advice, best practices, tips, etc. After getting feedback on thousands of introductions, we have compiled some really useful information that needs to get out there - trust me! You wouldn't think you would really need to tell people how to dress appropriately for a first introduction, but apparently - you do! There's a lot more to it though; good questions to ask, how to follow up with pertinent information, even the best way to end the introduction. We have a lot of information and it's time to share it! We will have a special page on our website that gives all the details (as soon as we set a date.)
IGC is also experimenting with different advertising venues. I checked out Facebook advertising...I don't really feel like our clients are hanging out on Facebook every day, but they allow you to target your ideal market, so I gave it a shot. Do you know that after I put it "College grad", "Single", "Looking for Men", and the age range of 35-60 - it said there were fewer than 20 people with this criteria??!! And that was within a 25 mile radius of Chicago! Ok so our clients are NOT on Facebook :)
So I'm off to Twit. Or Twitter. Something creative, something insightful, something gay. We shall see.
Wednesday, May 20, 2009
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